Monday 13 August 2007

The Point George W. Jumped The Shark

For those of you not familiar with it, the phrase 'jumping the shark' refers to the point at which something or someone performs an act so far beyond the bounds of credibility that you can never take the seriously again. There's a fuller - although still incomplete - explanation here.

Where George Walker Bush is concerned, of course, there are many reasons to think that he lost the plot a long, long time ago. However, for the past 7 years or so he has at least been saying the sort of thing that his own people want to hear. If he wasn't, why the heck did they re-elect him? But his most recent piece of nonsense surely goes so far beyond intelligable that even the most gullible American must be raising an eyebrow at it. And for me, the point where even the idiots in your own country think you are an idiot is the point where nothing you can say or do, ever again, will get you my respect.

What, you may be wondering, has Dubbya done that even I will now agree that the only reason to keep him in office is the fear of what he might do without hundreds of minions watching his every move? Well, it is a simple thing. He's appointed Cal Ripken Jr as a Special Envoy to the State Department.

I have nothing against Cal Ripken Jr. He is a nice man, a very nice man. A man so nice that everyone cheered when he broke one of baseball's most coveted records, that for the most consecutive games. But that is also the point. He's a baseball player. Which, frankly, if you are looking for someone to go around the world spreading goodwill for your nation, is not the best place to start.

The only point in appointing a celebrity to any political - or, in this case, quasi-political - post, is the hope that they will use their celebrity as a form of endorsing you and your organisation. Which means that, if you are going to appoint someone most people have never heard of, you might as well appoint, well, me.

Baseball is a game which was invented by Americans (yes, I know that there are some disputes about its origins, because I've read this), which means that it tends to be played in places where there has at some point been a heavy American influence. Like North America, Latin America and Japan. Admittedly, in the latter case the influence was markedly different to the other two locations, but despite this, all of these places are by and large pretty friendly to the USA. Which means there is no point sending a celebrity Special Envoy there.

If there were other countries in the world that were big on baseball, but not friendly towards the USA, then appointing Ripken to this role might make sense. But the only country that is, is Cuba, with whom the USA has no formal ties with anyway, other than to occupy a corner of it as a glorified kipnappers hideout. They are hardly going to send one of their favourite sons out there.

Conversely, in the places where America does need a bit of celebrity product endorsement, no-one is going to have heard of Ripken. Or most baseballers. It's a bit like us sending a cricketer as a celebrity amassador to the States.

Ripken has been keen to stress that his role isn't political. But if it isn't, what is the point of doing it? He could be a fantastic envoy for baseball, spreading the word to countries that don't play the game, because then all he needs to do is say "Hey, it must be a great game, because I played 2,632 consecutive matches". Without the political element, his role is meaningless, but without being a celebrity in the countries he is going to, he might as well be another faceless politician.

Cal Ripken Jr doesn't need Special Envoy status, he'd be better able to do what he would be really good at without it. The man who gave him the role, though, really does need a special bus.

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